Marketing Management

Careers in Marketing Management

Marketing is an essential element of business success. At some companies, everyone is considered part of the marketing team.

Marketing involves conceptualizing, pricing, promoting and selling products and services to customers. Marketers study the competition, position a product in the marketplace and carry out promotional campaigns to increase sales.

Career opportunities include product and brand management, advertising and public relations, events coordinator, sales and sales support, market research and retailing.

Employment Outlook: 2020-2030

• The number of jobs for marketing managers is expected to grow by nearly 20%, with more than 57,000 job openings in this field during the 10-year period
• Jobs for market research analysts and marketing specialists are expected to increase 23%

These ten-year projections for California employment are calculated by the state Employment Development Department, which collects data about the state's workforce and economic trends.

Marketing Management at De Anza

The Business Department at De Anza offers a certificate and a degree in marketing management. These programs cover the fundamentals of business along with specific marketing principles such as advertising, pricing, promotion, sales, strategy and management.

Business Administration

• Business Administration - Certificate of AchievementOnline OptionDetails for Certificate of Achievement - Business Administration

  The Business Administration Certificate of Achievement introduces the fundamental concepts and practices of business. Students obtain a basic understanding of the operation, methods and purpose of each of the major functional areas within business: management, human resources, operations, marketing, accounting and finance. Students also learn business law fundamentals.

  Requirements

  Certificate/Degree Map

• Business Administration - Associate in ArtsDetails for Associate in Arts - Business Administration

  The A.A. degree in Business Administration is a general business degree for those who want to pursue any of the numerous career possibilities in the field of business such as customer service/support representative, warehouse/distribution supervisor, payroll clerk/administrator, accounts receivable clerk, collections analyst, executive assistant or contracts administrator. This degree provides students with an understanding of basic business practices, including operations, methods and purpose, and an introduction to the major functional areas within business.

  Requirements

  Certificate/Degree Map

• Business Administration - Transfer MapDetails for Transfer Map - Business Administration

  A transfer map is a suggested schedule of courses to take each quarter, if you are planning to transfer and pursue a bachelor’s degree in a particular subject. These maps were created to help you get a solid footing in the subject and stay on track with courses commonly required by CSU or UC schools, but they do not guarantee your admission to any university. It’s important that you work with a counselor or academic adviser to determine exactly which classes you need to reach your particular goal.

  Transfer Map

• Business Administration 2.0 for Transfer - Associate in Science-TransferDetails for Associate in Science-Transfer - Business Administration 2.0 for Transfer

  The Business Administration major consists of courses appropriate for the Associate in Science in Business Administration 2.0 for Transfer degree, which provides a foundational understanding of the discipline, a breadth of coursework in the discipline and preparation for transfer to any CSU that accepts the Transfer Model Curriculum (TMC). Potential careers students may enter upon completion of this program include: payroll administrator, warehouse associate, accounts receivable administrator, accounts payable administrator, retail sales, customer service, executive assistant or contracts administrator. The Associate in Science in Business Administration 2.0 for Transfer is intended for students who plan to complete a bachelorâ??s degree in Business Administration (or an approved similar major) at a CSU campus. Students completing this degree are guaranteed admission to the CSU system, but not to a particular campus or major. Students transferring to a CSU campus that does accept this degree will be required to complete no more than 60 (semester) units after transfer to earn a bachelorâ??s degree. This degree may not be the best option for students intending to transfer to a particular CSU campus or to a university or college that is not part of the CSU system. In all cases, students should consult with a counselor for more information on university admission and transfer requirements. Important information: See deanza.edu/articulation/business-ast.html for details on catalog rights and transfer advising for students who are completing or have completed version 1.0 of the Business Administration A.S.-T. degree.

  Requirements

  Certificate/Degree Map

• Business Information Worker - Certificate of AchievementOnline OptionDetails for Certificate of Achievement - Business Information Worker

  The Business Information Worker (BIW) Certificate of Achievement is designed to prepare students for entry-level office and administrative support in a variety of job positions, including general office clerks, retail salespersons, customer service representatives, receptionists and information clerks.

  Requirements

  Certificate/Degree Map

• Entrepreneurship - Certificate of AchievementOnline OptionDetails for Certificate of Achievement - Entrepreneurship

  Students pursuing the Certificate of Achievement in Entrepreneurship are taught the fundamentals of small business administration and business planning. The certificate is designed to prepare students for the challenges they are likely to encounter in starting and maintaining a small business.

  Requirements

  Certificate/Degree Map

• Management - Certificate of AchievementDetails for Certificate of Achievement - Management

  In the Certificate of Achievement in Management, students learn the fundamentals of general business administration, management, human resources and leadership, among other areas of study. Students develop practical knowledge and skills for formal management roles or other positions of influence. Successful students will also be prepared for higher-level job responsibilities and be able to communicate more effectively. De Anza Collegeâ??s Management program is built on the ladder concept, whereby students can complete a Certificate of Achievement on their way to the A.A. degree.

  Requirements

  Certificate/Degree Map

• Management - Associate in ArtsDetails for Associate in Arts - Management

  The A.A. degree in Management prepares students for a career managing and leading employees in positions such as service manager, retail sales manager, customer service supervisor, office manager, human resources coordinator, employee benefits associate, construction project manager, hotel or hospitality supervisor or management trainee. Students learn the fundamentals of general business administration, with an emphasis on management, leadership and human resource management.

  Requirements

  Certificate/Degree Map

• Management Information Systems Support - Certificate of AchievementOnline OptionDetails for Certificate of Achievement - Management Information Systems Support

  The Certificate of Achievement in MIS Support prepares students for employment within business as an MIS Support Specialist. Students will be introduced to the primary functions of a business, professional conduct, and concepts in software programming, business information systems and computer support. The courses incorporated in this certificate program are also transferrable toward a Bachelor of Science degree in Business Administration, with a concentration in Management Information Systems.

  Requirements

  Certificate/Degree Map

• Marketing Management - Certificate of AchievementDetails for Certificate of Achievement - Marketing Management

  Students learn the fundamentals of general business administration, marketing, selling, advertising and other related functions. They also prepare for a wide variety of marketing-related careers. The Marketing Management program is built on the ladder concept, whereby students can complete a Certificate of Achievement on their way to the A.A. degree.

  Requirements

  Certificate/Degree Map

• Marketing Management - Associate in ArtsDetails for Associate in Arts - Marketing Management

  Students pursuing an A.A. degree in Marketing Management prepare for a wide variety of marketing-related careers such as marketing events coordinator, retail sales manager, marketing communications associate, inside sales representative, sales specialist or coordinator and sales support specialist. Students learn the fundamentals of general business administration with an emphasis on marketing, advertising, selling, international business and management.

  Requirements

  Certificate/Degree Map

In addition to the programs listed above, you may be able to apply courses in this department toward General Education requirements.

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